Directed by Dr. Terrell Neuage
A Collaboration with JWT Advertising, Prep for Prep, and OneClub
Week 1, Week 2, Week 3, Week 4, Week 5, Week 6, Week 7, Week 8, Week 9, Week 10, Week 11, Week 12 Final
This workshop, led by Dr. Terrell Neuage, extends the enrichment program at Ross Global Academy (RGA) and offers students a unique opportunity to explore the advertising industry. Students learn the essentials of creating successful advertisements using professional JWT production equipment, engaging in real-world applications from analyzing ads to producing their own. The program is a collaboration among RGA, JWT Advertising Company, Prep for Prep, and OneClub, with Ms. Vilkins as the main RGA contact, working alongside Dr. Neuage and Ms. Lapsley to develop the broader enrichment curriculum.
JWT is a globally renowned advertising agency with 200 offices in 90 countries, significantly influencing the industry. Prep for Prep and OneClub Adversity, non-profit organizations, provide additional support throughout the curriculum.
Final Projects (After 11 Weeks):
Date: February 25, 2009
Leana: Today we toured the JWT offices. The entire building is colorful, creative, and fun. They have game rooms, conference rooms, and break rooms. The coolest thing is that it doesn’t seem like an office—it’s like a giant playhouse! I really liked all the technology being used there; everything is modern and high-tech. I would love to work here! Elyse is AWESOME and nice.
Vincent: From the tour, I saw different kinds of chairs, all very comfortable. My dream would be to work here because they have food and games like foosball, pool, and more. The working space is comfortable and big. The designs, like grass on the wall, were interesting and creative. It was awesome.
Ibrahima: At JWT headquarters, we saw brands like Huggies, Stride, and JetBlue that hired them for commercials. The colorful rooms and wonderful lounge give a great amount of free space to think freely. It’s a wonderful site.
Sabrina: My experience at JWT was amazing. The people were nice, and the area was great: the office, the advertisement, the space, the cafe, the conference room. Ms. Elyse and the staff are really nice.
Jimmy: From beginning to end, I was amazed by this place—chairs, colors, food, games, and out-of-this-world design and creativeness. This open space gave me a sense of amazement, stunning ideas, and a mind full of creativity.
Christina: Today was our first time at JWT offices! We ate snacks in the "DECK" room while watching commercials of JWT clients. The building looks AWESOME and colorful, making the environment comforting and peaceful. Meeting a man who showed us a Bailey’s commercial in the sound booth was a cool part of the day. I can’t wait to experience more!
Elon: We toured the JWT building, which had many colors, making it a fun place to work. The people were nice, and the place seemed relaxing with fun-looking chairs. They provided snacks like pretzels, rice crispy treats, and sour patches. It was really fun and interesting. I REALLY loved the clicky pens.
Matthew: I had an amazing experience at JWT walking through the halls, seeing different environments, age groups, and how people function. The free spaces, diverse personalities, and projects were inspiring.
Tanima: The first day at JWT was absolutely amazing. The glass building looked gorgeous, and the elevator ride was exciting. The conference room had a nice view begin_of_the_sentence: view and colorful rooms. The equipment and creative designs, like words on walls and client products, were really cool.
Keyauna: On February 25, 2009, I was amazed by the JWT building made of glass with awesome elevators. The presentation of JWT’s clients was great, and the snacks were appreciated. The colorful, exciting office with huge cubicles, unique chairs, and beanbags made me want to intern here. JWT ROCKS!
Amber: The office was filled with exciting colors, making it a fun place to work. The voice-over studio was awesome, and seeing JWT’s advertisements throughout the offices was inspiring. Elyse was very nice, and I’m excited for the coming weeks.
Ayanna: My experience at JWT was amazing. The glassy building and beautiful office were stunning. Snacks were waiting for us in the conference room, and Elyse showed us commercials for clients like JetBlue, Huggies, and Stride.
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Jocelyn: Today was the first time we visited JWT. It was a very great experience. First, we settled in the conference room where we enjoyed a snack and introduced ourselves. After that, we watched a few of the JWT productions of products they have worked on. Many of the commercials were familiar ones we have seen on TV or online. Elyse took us on a tour around JWT, showing us different working spaces and studios for meetings, entertainment, and production. It was a great time, and I’m looking forward to the next 12 weeks here at JWT.